About
Robert Borgatti
Richmond, VA
Rob.borgatti@gmail.com
Hello there! I’m Rober Borgatti, a UX Designer based out of Richmond, VA. I enjoy crafting products that merge branding with modern techniques to empower people.
My journey into UX Design has followed a user centric pathway. I received a formal education from Virginia Commonwealth University where I studied and received a B.S. in Psychology. This led me to begin work through a Mental Health Agency before transitioning into a career of Account Management where I focused on alleviating client concerns and promoting brand principles.
Inspired to work with others to create a better, more interactive, and accessible world for all, I gravitated towards design. Design allows for new ideas and pathways to be explored to ellevate people's lives. UX is often our silent interaction with interfaces that leave an enduring impact. Through UX Design my passion for helping others is calibrated towards creating a positive impact through my designs.
Outside of designing I love to go on adventures and to connect with others. At home I can typically be found tending to my garden or sewing. But if I’m not there I’m most likely out traversing on two wheels.
Together, my background and leisures have fabricated an adventurous design style that is guided by user experience, backed by research, and grounded in nature. With this toolbox, I aspire to work with brands to build more accessible and fun-natured products that increase customer satisfaction and brand loyalty.
I invite you to connect with me today, to begin creating for tomorrow!
Differentiators
Brand Development
Close your eyes and imagine your perfect day. For some it’s a sunny beach day and for others it’s a hike through the mountains. Through my process I seek to call upon those emotional experiences to evoke memorable brands and pattern libraries.
Qualitative Research
Not all solutions can be determined by simply crunching the numbers. I use my Psychology background to understand human beliefs, experiences, attitudes, behavior, and interactions to determine the right solution for a company.
Stakeholder Management
Listen, listen, and then listen some more. It’s so easy to miscommunicate and miss out on successes. Through my empathic background, I’m able to stakeholder wants and constraints to then generate a solution that meet their needs while minimizing concessions.
